Well, it didn't take long for an article to appear misrepresenting Tier III. This one comes courtesy of the McKinney (TX) Courier-Gazette, and contains the following nugget of stretched truth:After the offer was extended, Barberis immediately jumped at the chance to play for the Junior A (Bozeman) Icedogs.
Junior A is the same classification as the Texas Tornadoes (sic) and is the highest level of amateur hockey a player can play in and still retain college eligibility. So Bozeman is once again at the same level as the Tornado, and the Tier II NAHL and Tier I USHL no longer exist. Great, I'm glad we cleared that up.
I guess I shouldn't have expected too much, considering the writer couldn't properly name the local junior team - the Tornado play about 15-20 minutes from McKinney. But how many times are we going to see articles where a kid playing in one of the six T3A leagues is placed on the Jr A pedestal with no mention of the Tier III aspect?
Now, I'm not bagging on Bozeman here. They aren't quoted in the article and I have no indication to believe they had anything to do with this. In addition, their website says nothing that would misrepresent their status as a Tier III Junior A team. I already mentioned the reporter didn't seem too knowledgeable, and that probably had a lot to do with it. However, out of curiosity I surveyed Tier III websites to see how leagues and teams were representing themselves. In doing so, I found a number of examples of the follow types:
1) Tier III announcement proclaims team/league now Junior A with no reference to T3 in the headline. Many times the body of the announcement mentions T3.
2) Team website banners calling team Junior A, with no T3 mention.
3) Tryout forms calling the team Junior A, with no T3 mention.
4) Team referenced only as Junior A, with no mention of T3 anywhere
Am I nitpicking? Perhaps, but I think the teams and leagues have an obligation to be completely honest, and consistent, in their branding to players, parents, fans, and media. About a third of them aren't doing so.
If I were NAHL commish Mark Frankenfeld, I'd be calling for legislation regulating how the new level is referenced. Teams/leagues should not be able to call themselves just "Junior A," but instead use the proper "Tier III Junior A" or "Junior A Tier III." Otherwise they've just misrepresented themselves to whoever is reading their material (players, parents, media, etc...). It devalues the NAHL brand, and to a lesser extent the USHL's as well (though they no longer use "Jr A" in their branding, instead focusing on "Tier I"). Make it simple - $500 fine for any team/league materials (website, tryout brochures, etc...) not referring to the full and proper classification, and a $100 fine against the team for any team/league article quoting a team/league official and containing the same reference, in the quote or out of it, makes no matter. If the official is getting quoted, they can make it a point to the reporter to get it right. Give the teams/leagues until the start of the season to get their sites fixed, then start enforcing thereafter.
A final note... This isn't about bashing the Tier III concept. With the decision made, that genie is out of the bottle and all we can do now is make the best of the situation, hence my previous comments about performance measures. That said, let's not turn the comments into a generic T3 bashing. Let's just focus on the branding issue at hand, folks.Labels: NAHL, NORPAC, Tier III |